executive ›› growth ›› leading companies ›› speaker

Educated at the Swiss School (speaks four languages), holds a degree in Law and an MBA from IESE Business School. He has combined an academic life with his roles as an executive and consultant for several companies.

Since the 1990s, he has combined his management activities with academics and consulting in many companies. With all these activities, he has contributed to the growth of multinationals in various sectors (marketing services, food, airlines, utilities, and leisure) and countries, from different positions at local, national, regional, and global level. He has helped with the commercialization of more than 175 brands in over 25 countries, in sales roles or in general management as an integrated member of the Executive Committee.

At present, an important part of his work, where he conducts research and publishes, is related to the digital environment, how it is enriching the commercialization processes and models of companies, and how it has an impact on the company results. He is also specialized in the areas of business communication, commercialization process innovation, the development of strong brands, and sales in the areas of FMCG and services companies.

Pablo is author and co-author, respectively, of the books, Sin miedo al cambio (Not afraid to change, EUNSA, 2016, in second edition) and Moda en el entorno digital (Fashion in the digital environment, EUNSA, 2015). He regularly publishes articles in the general, specialized and management press. In addition, he has written diverse academic cases.

He has given classes in Spain, Europe, and Latin America and has been a guest lecturer for NYU students (USA), and at IDE (Ecuador), and ESE (Chile).

An habitual speaker on boards of directors and executive committees, he has been a guest speaker at conferences in various countries on the subjects of electronic commerce, omni-channeling, social networks, trends, sales, route to market, business communication, and marketing at large.

During his academic career he won has various EFI awards and was a member of the jury for the Premios Eficacia (Efficiency Awards) in 2006, the most highly regarded prize of the marketing sector in Spain. He has also been judge at the El Sol festival, the most significant competition on creativity and innovation in Spain and Latin America. Pablo is also the father of two daughters, Gabriela and Adriana.


Subjects of the most commonly requested conferences:


- Commercial process

- Channel marketing

- Route to market

- Commercial communication

Commercial strategy

- Develop strong brands

- Impact of digital in business models

- FMCG and service sales
Leadership in the commercial area

- Change in organizations

- Manage failure and learning

- Behaviour of a leader

experience in
+ than 25 countries

has worked with
+ more than 50 nacionalities

has developed
+ than 150 brands

Professional and academic profiles

Currently teaching

internacional participants ›› case author ›› speaker

Extensive experience as a lecturer in the marketing department of several academic institutions in different programs, teaching, in Spanish, Catalan and English, both the case method and lecturing within the core subjects of marketing:
  • Executive education
  • Custom programs
  • MBA and EMBA
  • Industry Meetings
  • Continuous education program
  • Short focus

Other academic collaborations

Universidad de Navarra
"Master en Gestión de Empresas de Comunicación (MGEC)"
IDE Business School - Universidad de los Hemisférios (Ecuador)
Communication strategies program (PEC): the new customer interaction dynamics
Download program brochure
Universidad de Navarra - Fashion Business School
- Executive Fashion MBA
- Programa Avanzado en Dirección de Empresas de Moda


ESE Business School - Universidad de los Andes (Chile)
- Focus program: digital marketing
ESADE Business School
Program "Entrando en Retailing" between 2009 and 2010
Descarga el PDF
ESIC Business School
"Master GESCO (Master en gestión comercial y marketing)"
- Module on strategic marketingo
- Given between 2005 and 2009 at the Madrid, Pamplona, Bilbao, and Zaragoza campuses
Universidad Complutense Madrid
"Master en gestión publicitaria" 2004 and 2005

Some videos

Experience economy, in Spanish TVE news

Sales, digital and innovation in Bilbao's Business Global Conference+i

Failure management: keys to fail successfully, in TEDxBarcelonaSalon

Presence of corporation in social media, in Catalan TV3 news

Some of the brands he worked with