Lionel Messi Twitter Campaign Flop Reveals Resentment Among Spaniards

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Lionel Messi Twitter Campaign Flop Reveals Resentment Among Spaniards
July 2016, article published originally in The Wall Street Journal

Lionel Messi Twitter Campaign Flop Reveals Resentment Among Spaniards

In July 2016 this article was published in The Wall Street Journal, including the following statements:

“To a certain extent, Messi is a product of Barca,” said Pablo Foncillas, a marketing professor at Spanish business school IESE, in reference to FC Barcelona. “In that sense, I think that adopting a low profile wasn’t an option. I don’t think Barca had another option, but the way in which they’re supporting him is questionable.”

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