For years, Pablo has been consolidating as a lecturer and speaker in all types of events (conferences, closed door sessions for companies, or conferences open to the public), with a unique style that captures the interest of the public through the presentation of overwhelming data from sources of proven solvency along with innovative and surprising examples and trends.

For years it has been predicted that the eCommerce would be the end of the traditional store. It was also said that digital channels would be the end of the traditional salesmen (especially in the B2B sector). But none of this has happend for now. Instead, online players are now turning to offline too, while physical companies are opening online channels.

How do the different channels fit together? What are the best practices and strategies to succeed in the world of sales? What can the different sectors, such as pharma, motor or FMCG, do to the new wide range of possibilities enabled by the digital?

Pablo Foncillas has devoted most of his career to the study of the teams and the commercial strategy, as well as to his execution as a manager. He has a wide panoramic view of the digital phenomenon, as well as concrete examples of winning cases, but also of failures to learn from.

Examples of sessions
  • Mission impossible in B2B? Uniting sales force with online sales
  • On/off, two channels and one destiny: sell more. Myths and keys in the omnichannel era
  • Learning to dance with e-commerce, the human side of technology: reflections and 40 examples
  • Retail and omnichannel: What’s next?
  • The 4 Essential Steps in Social Media to connect emotionally with your customers
  • The digital phenomena: trend or exponential change? Is the web dead?
Videos

Brief excerpts from sessions or videos explaining some of the concepts discussed in sales conferences:

Marketing is a discipline in constant transformation. The way of connecting between companies and customers is changing. The way to sell is changing, and It will continue to do so. This is why it is key to know what innovations are coming up in order not to lose the sales train.

Are we prepared? Do we know how to create content that attracts our customers? Have you considered that the commercial communication is transforming faster than ever? And what should be the talent that must manage all these transformations?

The experience of Pablo Foncillas, both in the marketing direction of multinationals and as a teacher in business schools, brings invaluable value to current and upcoming marketing. This allows you to effectively help the management action, as well as marketing professionals.

Examples of sessions
  • New marketing changes everything: Ideas, examples, and trends that will transform sales
  • Customer journey best practices: The trip between Touchpoints, Customer Journeys and Customer Experience
  • On/off, two channels and one destiny: sell more. Myths and keys in the omnichannel era
  • The marketing you see and the one you don’t see: the trends of the companies that connect better with users
  • Learning to dance with e-commerce, the human side of technology: reflections and 40 examples
  • The 4 Essential Steps in Social Media to connect emotionally with your customers
Videos

Brief excerpts from sessions or videos explaining some of the concepts discussed in marketing conferences:

When talking about digital transformation, digital is not the issue, transformation is. This change in the companies must be a task that starts from the top: although the worker can and must be able to adapt to the changes, a determined direction is required that assumes and pushes the changes.

How should these changes be made? What skills should the person coordinate and promote modernization? What competitive advantage will the company achieve if it succeeds in moving in the right direction?

In a series of conferences, Pablo Foncillas addresses various issues related to leadership. It is analyzed from the point of view of the individual manager, as in various sectors (media, telecommunications, banking, etc.) and in different markets.

Examples of sessions
  • When talking about digital transformation, digital is not the issue, transformation is
  • Forensics of failure: Keys to fail with success
  • Mission impossible in B2B? Uniting sales force with online sales
  • The 4 Essential Steps in Social Media to connect emotionally with your customers
  • The digital phenomena: trend or exponential change? Is the web dead
Videos

Brief excerpts from sessions or videos explaining some of the concepts discussed in leadership conferences:

Surprisingly enough, almost 70% of the most creative solutions to any problem and new product or service are based on recurring creative patterns.

Are there tools that can lead to winning international advertising awards? What are the guidelines that can be learned to improve creativity? What are the best work dynamics that can facilitate the development of new products or services?

Pablo Foncillas develops innovation workshops, designed to provide business professionals and agencies with thinking tools. These tools are what allow us to understand which models or patterns work.

Proven results
  • 5,200 people from 35 countries have already completed these workshops
  • 70% of companies participating in programs have repeated or deepened the training
  • The 40% of the agencies were awarded in festivals, achieving over 30 Cannes Festival Lions (including 3 Grand Prix), as well as more than 200 awards at other festivals
Characteristics of the tools
  • 17 tools developed
  • Two large areas: tools for developing insights, and for creative development.
  • Creative development tools are relevant to two functions: development of new products / services (creativity to invent), and communication (creativity to deliver)
  • Updated annually through the analysis of hundreds of new cases
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