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Article published originally at IESE Insight Review, September 2014

Click Here for Online Ad Trends

Twenty years after the first online banner, digital advertising is due to grow in even more radical directions.
Today’s Web ads are light years away from the first-ever online banner published 20 years ago in October 1994. Given some of the trends in digital advertising currently under way, in another 20 years’ time we may look back at the present age as another Stone Age.

 

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