The future will belong to the companies that have hybrid proposals in terms of channels, and the losers will be the value proposals that fail to convey to the market a clear idea of why they exist.
Research performed in collaboration with Professor Pol Santandreu Gràcia about the future of physical and online supermarkets
The more we can rationalize our (bad) behavior, the more likely we are to lie and the less we can justify our lie, the less likely we are to tell it.
With smart speakers the paradigm shifts again: now it’s about talking to a machine as if it were a person. Are brands ready?
Companies with a smaller market position than any of the GAFA were forced to split. For a capitalist, it would be good if they were divided, to foster innovation.
With the huge development of video, opportunities arise for companies that want to connect with their customers and stakeholders.
Salespeople, well directed in the twenty-first century, should be weapons of mass sales and cannot continue performing based on the same criteria they have been using until now.
It’s cool to talk about being in a smart city, but inundating city offices with trillions of data is not exactly the key to happiness for the people that live there. Let’s rethink in what kind of place do we want to live.
More and more users are subscribed to a supermarket: they have a list and every week shop the same. ¿What is the future of this model?
The homo deafens can be sometimes found on Steering Committees, Boards of Directors, or even in family businesses, and use to think, if it works for me, why should I act differently? But sometimes listening is the most difficult thing, the most disrupting and innovative.
Fear isn’t uniform; it has different nuances, shapes, and flavors. I’m interested in another fear, a beneficial and possible to overcome, which functions as atavistic motor of creativity and innovation.
What if the politicians, instead of obsessing over digitization and big data, worried about people and having relevant and mobilizing ideas?